PARIS, FRANCE (December 21, 2017) – As the global leader for electric vehicles, Nissan is well-placed to judge the customer reaction towards the forthcoming launch of its pioneering, all-new LEAF EV.
Back in 2010, when the first-generation LEAF was introduced in Europe, most competitors were sceptical towards this Nissan innovation. They continued their focus mainly on internal combustion engine improvement.
Fast forward eight years. Consumers’ understanding and appetite for electric vehicles has been transformed, with demand experiencing a five-fold increase since 2012. Now the vast majority of car brands are developing their own first-generation EVs. (more…)